Privacy Policy

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Bicycle City LLC is a licensee of the TRUSTe Web Privacy Seal Program. TRUSTe is an independent organization whose mission is to build user’s trust and confidence in the Internet by promoting the use of fair information practices. This privacy statement covers the Web site  Because this Web site wants to demonstrate its commitment to your privacy, it has agreed to disclose its information practices and have its privacy practices reviewed for compliance by TRUSTe.

If you have questions or concerns regarding this statement, you should first contact Bicycle City’s Director of Web Strategy and Advertising Systems, Shawn Mummert, at  If you do not receive acknowledgement of your inquiry or your inquiry has not been satisfactorily addressed, you should contact TRUSTe at TRUSTe will then serve as a liaison with us to resolve your concerns.

Protecting the Privacy of Personal Information
We at Bicycle City LLC recognize the importance of protecting the privacy of certain information ("Information") collected about our Site Users (also referred to as "you" or "your"). This privacy statement discloses what information we gather, how we use it, and how to correct or change it. At Bicycle City LLC it is our intention to give you an understanding about how we collect your Information and the use we make of it in the course of our business.
To that end, Bicycle City LLC gathers three types of information about Site Users: data that Site Users provide through optional, voluntary registration and use on our sites such as first  and last name and email address; and data Bicycle City LLC gathers through aggregated tracking, mainly by tallying page views throughout our sites. Such information enables us to tailor our content to fit Site Users' needs better and to help our advertisers understand our audience. However, be assured that Bicycle City LLC will not disclose personal Information to third parties without your consent, except as may be noted in this Privacy Policy or disclosed to you when the Information is submitted.  
This website implements security measures including use of firewalls, secured facilities where information is secure, limitation of access to personally identifiable information, use of security software, and use of encryption when information is transmitted. Additionally, we have chosen third-party vendors in part because of their commitment to security.

How does Bicycle City LLC collect Information?
Optional registration
We collect information by specifically requesting it from you. Generally this occurs when you register at a site, request or submit information or request a service. Usually, the Bicycle City sites use your information to operate the sites and to deliver services. Bicycle City sites also use your information to inform you about other products or services available from Bicycle City LLC and its affiliates.
Completing an Order
If you purchase products from our Merchandise page, you will be required to submit personal information such as your name, email address, mailing address and credit card information.  We use this information to complete your order.
Usage tracking
An IP address is a unique number that is automatically assigned to your computer whenever you're surfing the Internet so that your computer can be identified by the main computers, known as "Web servers," that "serve up" Web pages.
Bicycle City LLC and/or its affiliates collect IP addresses for the purposes of system administration, to report aggregated information to our advertisers, and to audit the use of our site. When Site Users request pages from Bicycle City LLC 's and/or its affiliates' sites, our servers log the Site users' IP addresses. We do not normally connect IP addresses to anything personally identifiable, which means that a Site Users' session will be logged, but the Site User will remain anonymous to us. The content management system logs error messages and security related events (such as users logging in and out). For anonymous users, this information is linked to IP address only. For users logged in, this information is linked to the users’ accounts, which contain Personally Identifiable Information. Also, any time a user enters information into a form on the site, the IP address of the user is recorded, and if the user is logged in, then the action is linked to that user account. Date, pages accessed, referring URL, and IP address are the information collected through tracking technologies. This information is used in aggregate (i.e. with personally identifiable information stripped out) to provide website utilization statistics to our advertisers and sponsors. The information is also used to provide services, to assist in customer service requests, to resolve errors, and to prevent security incursions against our site. In no case is the tracked personally identifiable information kept on the server for more than seven days, while the derived aggregate information is kept indefinitely. We can and will use IP addresses to identify a Site User when we feel it is necessary to enforce compliance with our site terms of use or terms of service or to protect our service, site, site users or others.
If you choose to use our referral service to tell a friend about our site, we will ask you for your name and email address and your friend’s name and email address. That information is collected to properly route email to the recipient, to identify the sender to recipient, and send confirmation notice to sender. We will automatically send your friend a one-time email inviting him or her to visit the site.  Bicycle City LLC stores this information for the sole purpose of sending this one-time email and tracking the success of our referral program.

Your friend may contact us at to request that we remove this information from our database.

If you use the Blog feature on this site, you should be aware that any personally identifiable information you submit there can be read, collected, or used by other users of these forums, and could be used to send you unsolicited messages.  We are not responsible for the personally identifiable information you choose to submit in these forums.

Service Providers
Bicycle City LLC uses merchant services providers (i.e. credit card processing), merchandise fulfillment and web analytics vendors.

With whom does Bicycle City LLC share my Information?
As a general rule Bicycle City LLC will not disclose any specific personal information that you submit to us about you ("Personal Information") in a manner that connects you with the Personal Information, except when we have your permission or under special circumstances, such as when we believe in good faith that the law requires it.  Bicycle City LLC will disclose account information to our subcontractors and agents who work on our behalf to provide certain services to help us fill your merchandise orders. These third parties do not have the right to use your Personal Information beyond what is necessary to assist us. They are contractually obligated to maintain the confidentiality and security of the information and are restricted from using such information in any way not expressly authorized by Bicycle City LLC.  Bicycle City LLC may also disclose account Information in special cases when we have reason to believe that disclosing this Information is necessary to identify, contact or bring legal action against someone who may be violating Bicycle City LLC 's terms of use or terms of service, or may be causing injury to or interference (either intentionally or unintentionally) with any of Bicycle City LLC s rights or property, other Bicycle City LLC Site Users, or anyone else. Bicycle City LLC may disclose or access account Information when we believe in good faith that the law requires it and for administrative and other purposes that we deem necessary to maintain, service, and improve our products and services. Bicycle City LLC reserves the right to disclose your Information as required by law and when we believe that disclosure is necessary to protect our rights and/or comply with a judicial proceeding, court order, or legal process served on our Web site.

Correcting or Updating Information
You can correct and/or update your Information by logging into your account at Click the Edit tab to change your information. To permanently remove information or to change information, you may contact us through

On our site we use several mechanisms to track user interactions, including log files, user logging through our content management system and cookies.

What happens when you link to a third party site?
You should be aware that when you are on Bicycle City LLC's and/or its affiliates' sites you could hyperlink or be directed to other sites that are beyond our control and/or outside our service. For example, if you "click" on a banner advertisement, it may transfer you off the site. Bicycle City LLC and its affiliates do not control such sites, and, therefore, are not responsible for their contents or the hyperlinks or advertising they choose to place on such sites. Bicycle City LLC 's and/or its affiliates' inclusion of hyperlinks to these sites do not imply any endorsement of the material on such sites or any association with their operators. Bicycle City LLC 's policy does not extend to anything that is inherent in the operation of the Internet, which is beyond Bicycle City LLC 's and its affiliates' control.
Please keep in mind that whenever you give out information online (for example, via message boards or chat) that information can be collected and used by people you don't know. While Bicycle City LLC and its affiliates strive to protect their Site Users’ information and privacy, we cannot guarantee the security of any information you disclose online, and you disclose such information at your own risk.

Is my Information secure from others using the Bicycle City LLC site?
The importance of security of all information associated with our Site Users is an important concern to us. We exercise care in providing secure transmission of your information from your computer to our servers. Unfortunately, no data transmission over the Internet can be guaranteed to be 100% secure. As a result, while we strive to protect your information, Bicycle City LLC and its affiliates can't ensure or warrant the security of any information you transmit to us or from our online products or services, and you do so at your own risk.

If you would like to opt-out of having your Information used for secondary purposes (i.e. promotional communications and newsletters), click on the following:

By using this site, you signify your agreement to Bicycle City LLC 's Privacy Policy. IF YOU DO NOT AGREE WITH THIS POLICY, PLEASE DO NOT USE THIS SITE. Your continued use of Bicycle City LLC 's and/or its affiliates' sites following the posting of changes to these terms will mean you accept those changes.

Changes in this Privacy Statement
If we decide to change our privacy policy, we will post those changes to this privacy statement, the home page, and other places we deem appropriate so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it. 

We reserve the right to modify this privacy statement at any time, so please review it frequently.  If we make material changes to this policy, we will notify you here, by email, or by means of a notice on our home page.

Bicycle City LLC
39 ½ E. Main Street
Suite 7
Ephrata, PA

Last Updated on February, 2010

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