Oh, NBC!
Oh, NBC, what are you doing? Is your little green peacock logo supposed to make me throw some solar panels up on my roof? Today is doing a great job. I'm trying to remember to watch in the morning, and it's definitely interesting. But is it really green week? Are you really doing everything you can? And why just one week? (See Green Week is Back!)
I'm not trying to be hard on NBC for the sake of it... after all, CBS' eye isn't green this week. And ABC, what exactly do you do to be green?
They say on the site: Throughout the week, 42 NBCU brands will feature 150 plus hours of
environmentally themed programming across the company's television and
digital platforms.
Is that message from the Heroes guy supposed to change the world?
From the Today site, you can click on a button to tell NBC what you think about Green Week. Part of that survey is the following question:
| Whether you’re aware or not, the Green section of this site is part of a week-long initiative across NBC Universal TV shows and websites called “Green is Universal”. If the Green section of this site were available all year, how likely would you be to visit it again after “Green is Universal” week? |
So they're saying they'll be green year-round if people will click on the ads in their website. Not for the sake of the environment. Not to provide people with helpful resources. I understand NBC has to have ratings to make money and I respect that. But this year, green week isn't sitting any better with me than it did last year.
