Last year, NBC whooped it up for November sweeps and took advantage of eco-consciousness and went green. For a week. The Today Show did a great job with their stories on the state of the environment and tips on going green, but the rest of green week was a joke. The now-defunct Journeyman went green when Katie asked her husband Dan to take the recycling out. The Biggest Loser held a challenge involving soda cans. Way to change America!

Now it seems NBC is doing it again - during November sweeps, no less. Today is going to the "Ends of the Earth" to explain what's changed in the last year.  I'm looking forward to it. I think they're going to offer a lot of great information. I'm just waiting to see how my favorite shows will claim to be green. For one night.

If NBC wanted to make a real impact, they'd do more than be green for one week. Green would become as natural as product placement. Every character should recycle. Every TV family should own a hybrid. Live it instead of using it as a gimmick. We see right through your green peacock. A little environmental awareness is better than nothing, but for a powerhouse like NBC, a week isn't enough.